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Head of Digital
Job Description
●Digital Strategy and Brand Development○ Lead and manage the Digital team, which includes Digital Analysts specializing in Social Media, Influencer Marketing, Search, SEO, and Direct Marketing.○ Ensure seamless collaboration between digital marketing functions to create integrated and high-impact campaigns. ● Social Media and Influencer Marketing Oversight○ Provide strategic direction for social media initiatives, ensuring alignment with brand identity and digital objectives.○ Oversee content development, engagement strategies, and performance analysis across social platforms.○ Guide influencer marketing efforts, including influencer selection, partnership management, and campaign performance tracking.○ Ensure content quality and consistency across all social and influencer marketing efforts. ● Search and SEO Strategy○ Oversee paid search campaigns (Google Ads, Bing Ads, and social media advertising), ensuring optimal budget allocation and performance.○ Provide strategic direction for SEO efforts, including technical SEO, keyword research, and content optimization.○ Monitor and analyze search performance metrics, ensuring continuous improvements in rankings, traffic, and conversions.○ Guide A/B testing and experimentation for search advertising to maximize ROI. ● Direct Marketing and CRM○ Lead direct marketing initiatives, including email marketing, SMS campaigns, and CRM optimization.○ Ensure data accuracy, segmentation, and compliance in all CRM-related activities.○ Oversee campaign performance tracking and optimization to enhance audience engagement and conversion rates. ● Team Management and Performance Optimization○ Mentor and develop the Digital team, fostering a culture of innovation, accountability, and growth.○ Set clear objectives, KPIs, and performance metrics for each function within the team.○ Ensure alignment between digital marketing efforts and overall business goals.○ Drive continuous learning and development opportunities for the team to stay ahead of industry trends. ● Stakeholder and Client Engagement○ Act as the primary point of contact for digital marketing strategies, collaborating closely with internal teams and clients.○ Provide insights and recommendations to clients based on digital performance analysis and industry trends.○ Support business development efforts by presenting digital marketing solutions and growth opportunities.
Qualification
● Bachelor’s degree in Marketing, Business, or a related field. ● At least 5 years of relevant experience in digital marketing, with managerial experience preferred. ● Strong proficiency in online marketing strategies, including social media, paid ads, SEO, influencer marketing, and direct marketing. ● Up-to-date with the latest digital trends, tools, and best practices in online marketing and performance measurement. ● In-depth knowledge of digital marketing, advertising, creative, and technology industries. ● Strong problem-solving skills, using creativity, data analysis, reasoning, and available resources to drive solutions. ● Excellent communication skills, both verbal and written.
About The Staffing Solutions Company
A talent solutions company specializing in human capital management. It connects businesses with top-tier professionals across various industries, offering end-to-end recruitment, executive search, and HR consulting services. With a deep understanding of the local market and a commitment to client success, it helps organizations build strong, future-ready teams.
Head of Digital
Salary
70,000-120,000/month
Position Level
Manager
Job Level
Experienced Hire
Job Type
Full Time
Hiring Until
08/31/2025
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