The Senior Marketing Technology Developer builds, implements, and maintains the marketing technology solutions that power multi-channel customer engagement, personalization, and lifecycle marketing. Working within established platform architecture and governance standards, this role executes high-quality technical builds across Salesforce Marketing Cloud and the broader CRM ecosystem — customer journeys, automations, integrations, and data-driven personalization at scale

• Build, test, and deploy customer journeys, triggered communications, and lifecycle campaigns across Email,
SMS, Push, Direct Mail, and other channels using Journey Builder, Automation Studio, Email Studio, Mobile
Studio, Audience Builder/Data Extensions, and Distributed Marketing
• Develop and maintain integrations between Marketing Cloud, CRM systems (Sales Cloud, Service Cloud),
data warehouses, APIs, and third-party vendors to support real-time marketing capabilities
• Write and maintain AMPscript, SSJS, HTML, CSS, and JavaScript to support personalization, dynamic
content, and automation logic
• Build and maintain audience segmentation and data models using SQL, ensuring data accuracy and scalability
• Execute campaign and platform work in line with established governance standards, including subscriber
management, consent management, data retention, and compliance with CAN-SPAM, GDPR, and CCPA
• Troubleshoot platform issues, monitor deliverability and rendering quality, and resolve technical defects across
marketing automation workflows
• Partner with Marketing, Product, Data, Compliance, and Engineering teams to translate campaign and program
requirements into working technical solutions
• Identify and implement improvements to engagement, deliverability, and operational efficiency across owned
platforms and workflows
• Evaluate and pilot new platform features, tools, and integrations, providing hands-on technical assessment to
inform roadmap decisions
• Maintain clear, accurate documentation of workflows, integrations, and technical processes
• Mentor junior developers and contribute to team coding standards and best practices
• Flag scalability, security, or compliance risks in existing or proposed technical solutions

• 6–8 years of experience in Marketing Technology, CRM, or Marketing Automation development roles
• Advanced hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation
Studio, Email Studio, Mobile Studio, Audience Builder/Data Extensions, and Distributed Marketing
• Working knowledge of Salesforce Sales Cloud and Service Cloud
• Proficiency in AMPscript, SSJS, HTML, CSS, and JavaScript
• Experience designing and consuming REST/SOAP APIs
• Strong SQL skills with experience building audience and data models
• Understanding of email deliverability, rendering, and compliance best practices
• Familiarity with data privacy regulations, including CAN-SPAM, GDPR, and CCPA
• Experience working in Agile/Scrum environments
• Strong communication skills and the ability to work cross-functionally with technical and non-technical
stakeholders
• Bachelor's degree in Computer Science, Information Technology, Marketing Technology, Software
Engineering, or a related field; equivalent professional experience considered in lieu of degree
• Ability to sit for extended periods and work at a computer for the majority of the workday
• Occasional travel may be required for team or vendor meetings

Preferred Qualifications
• Experience with CDPs, personalization platforms, or customer data orchestration tools
• Experience with Marketing Cloud Intelligence, Tableau, Contentful, Segment, or similar tools
• Experience in financial services, banking, fintech, or other regulated industries
• Salesforce Marketing Cloud certifications (Administrator, Developer, Consultant)