Master of Science in Digital Marketing and e-Commerce

The Master's in Digital Marketing and e-Commerce will give you the ability to execute and evaluate marketing strategies for goods and services provided by companies, organizations, and public or private institutions, using the media and taking into account the context. At the same time, it will give you the tools required to launch a competitive e-business.

Master of Science in Digital Marketing and e-Commerce

What you will learn

Expertise in the strategic management of online marketing.
The ability to favorably position a company in the digital environment.
Define effective strategies for success through different online sales channels.
Analyze the marketing condition of a company and identify strategies for its growth.
Develop communication and content creation plans for social and digital mediaManage revenue optimization strategies in the online area of an organization.
Use IT to collect, support, and analyze information to support decision-makingManage digital marketing and e-commerce campaigns with precise and objective planning and structureImplement the marketing plan to reach potential customers, increase sales, and generate revenuePlace a brand in the digital market to increase its value, expand the target audience, build customer loyalty, and reduce costs.
Increase revenue as well as improve business efficiency and profitability by way of e-commerce.

About UTEL University

We are a worldwide digital native university that combines technology with education expertise to provide innovative, affordable world-class learning experiences 100% online.. Our educational model is student-centered and encourages collaborative learning. We have a 24/7 platform available for you to study wherever and whenever you want. We are flexible and adapt to your lifestyle.

Offered by

UTEL University

Visit Profile

Duration

1.5yrs

Course Type

Masters Degree

Price