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SEO Specialist

ZigZag Careers

Pasig City, Metro Manila

Posted over a month ago

Qualifications

Educational Attainment

College Graduate

Min. Work Experience

5 years

RESPONSIBILITIES:
 
  • Conduct comprehensive SEO site audit including backlink analysis/link audits and clean ups across site.
  • Work with the Marketing and Customer Experience Manager to develop and manage the SEO strategy, build the roadmap and develop key initiatives to drive growth.
  • Work with manager to set KPI benchmarks and reporting framework for tracking SEO performance overall and by project and pro-actively communicate SEO results to management regularly.
  • Identify and implement opportunities to significantly grow both organic traffic and enquiries using white-hat SEO techniques including keyword optimisation, URL and site architecture optimisation, search driven content plan and execution, influencer reach backlink strategies and other SEO advancement activities that maximise crawling, indexing rank, CTR and on-site conversion of SEO traffic.
  • Develop and implement email marketing campaigns across NTP practitioners, consumers and schools databases.
  • Production of digital content and ensuring all content is on-brand and consistent in terms of style, quality and tone of voice and optimised for search and user experience across all channels of content including online, social media, email and mobile.
  • Stay up to date on key search trends, google changes, tools and resources serving as the SEO expert for the business.
  • Be the SEO champion and work across teams to ensure that all our site developments take SEO into consideration.
  • Assist in the training of sales and customer service teams on SEO best practices to enable them to communicate confidently and effectively with practitioners about their site performance.
 
BEHAVIOURAL COMPETENCIES:
 
  • High IQ
  • Deeply analytical
  • Strong sense of purpose/initiative/drive
  • Relentless focus on success
  • High integrity
  • Curious about how things work
  • A strong sense of the customer
  • Advanced written communication skills
 
TECHNICAL SKILLS:
 
  • Understanding of site and mobile SEO, Google AMP, SEO tools, HTML and CMS systems.
  • Advanced copywriting and content marketing
  • Advanced Google analytics (or equivalent) skills
  • Advanced keyword research
  • Experience with A/B testing and conversion rate optimisation
  • Experience in competitive backlink analysis
  • Email marketing platforms including Campaign Monitor
  • SQL and/or Advanced Excel skills (Macros, VBA, conditionals, pivots) highly desirable
 
IDEAL EXPERIENCE:
 
  • Worked in an SEO agency or as an in-house SEO specialist for at least 5 years (preferably both)
  • Experience working on SEO for a very large site (5+ million pages)
  • In depth, hands on experience leading site architecture optimisation projects
 
KEY RELATIONSHIPS:
 
  • Working with sales, customer support and technical development teams
 
 
To learn more about how we operate please visit our website here: www.zigzagmedia.ph
 
To learn more about how much fun we like to have please visit our Facebook page: https://www.facebook.com/ZigZagMedia/
 
Here is our ZigZag careers Facebook page to stay up to date with recruitment: https://www.facebook.com/ZigZagCareers/ and don’t forget to follow us on Instagram zigzagmediaph

Job Description

ZigZag Media is looking for the most talented SEO Specialist to join our team!
 
Natural Therapy Pages, part of the hipages Group, is the most visited natural health site across Australia. Every day, our growing team works to connect a community of health-conscious people — 600,000 monthly visitors — with more than 13,000 natural therapy practitioners in Australia, New Zealand and the United Kingdom.
 
Innovating and connecting the natural therapies industry online: it comes naturally.
 
You will be working for our client Natural Therapy Pages.
 
Learn more about them here: www.ntpages.com.au.

Job Details

Job Location

Pasig City, Metro Manila

Employment Type

Full-Time

Job Category

Sales & Marketing

Work Schedule

Day Shift

Position Level

Supervisor

Gross Monthly Salary

Php 70,000 - Php 85,000

ZigZag Careers
Company Size
501-1000 Employees
Industry
BPO

We are an American owned and operated business process outsourcing company strategically located in the heart of the Clark Freeport Zone in the Philippines. Our goal is to help small and mid-sized companies...

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