Digital Marketing Specialist

ZigZag Media

Pasig City, Metro Manila

Posted over a month ago

Qualifications

Educational Attainment

College Graduate

Min. Work Experience

2 years

RESPONSIBILITIES:
 
  • Your role is to help the company grow by increasing traffic, improving conversion rates, and reducing costs
  • Identifying key metrics and KPIs to focus on while meticulously tracking those KPIs.
  • Coming up with traditional and creative ideas to grow those KPIs.
  • Day-to-day management and optimization of our ads and campaigns. This includes bid management, ad copy/creatives testing, geo-targeting strategy, audience testing, and landing page optimization.
  • A/B testing and meticulously tracking key metrics to ensure that campaigns and conversion rates are optimized.
  • Significantly increase traffic to the site while focusing on optimizing costs
  • Manage the company’s email marketing campaigns, including the template designs, calls-to-action, and content used in our email sends
  • Lead marketing team as we grow
 
REQUIRED QUALIFICATIONS:
 
  • 2-4 years experience in growth hacking, managing Facebook ads and other digital media campaigns
  • Bachelor’s degree in marketing, business administration or related field
  • Highly knowledgeable PPC expert in Facebook and Google ads
  • Data driven- clear understanding of data, analytics, metrics, and statistics
  • Extensive knowledge of inbound and outbound marketing
  • Experience in growth hacking tools such as as Optimizely for A/B Testing, Klaviyo/Mailchimp for email marketing campaigns, HubSpot/Salesforce for CRM, Zapier to automate workflows, etc..
  • Exceptional English communication skills - writing and speaking
 
DESIRED QUALIFICATIONS:
 
In addition to the required qualifications it would be extra special if the applicant has the following qualification:
 
  • Experience leading a marketing team
 
BENEFITS:

  • All government mandated benefits.
  • Philhealth government health insurance.
  • Private health insurance provided by Intellicare after your 6 month probationary period ends.
  • Upon regularisation, the remaining 6 months of your first employment year you will be receiving Seven point five (7.5) vacation leave credits and Seven point five (7.5) sick leave credits, until your first employment anniversary date, upon which you will be receiving fifteen (15) vacation leave and fifteen 15 sick leave annually for your succeeding years.
  • Paid birthday leave upon passing the probationary period
  • 13th month pay.
  • Fully automated payroll. You'll have access to the ZigZag Bridge Payroll where you can view your payslip every 5th and 20th of the month. If a payday falls on a weekend, it will be rounded to the prior Friday.
  • Frequent team events and meals including an annual retreat
  • Annual cash gift
 
OFFICE AMENITIES:
 
  • 3x redundant 25mbps Internet connection.
  • Redundant building electricity and generator.
  • Free in-office water & coffee
  • Conference rooms
  • Pantry
 
To learn more about how we operate please visit our website here: www.zigzagmedia.ph
 
To learn more about how much fun we like to have please visit our Facebook page: https://www.facebook.com/ZigZagMedia/
 
Here is our ZigZag careers Facebook page to stay up to date with recruitment: https://www.facebook.com/ZigZagCareers/ and don’t forget to follow us on Instagram zigzagmediaph

Skills Required

Digital Marketing, Salesforce, PPC Expert (Intermediate)
Google Ads, A/B Testing, CRM (Intermediate)
Klaviyo, Mailchimp (Intermediate)
Job Description

ZigZag Media is looking for the most talented Digital Marketing Specialist to join our team!
 
We are looking for an all in one Digital Marketing Specialist that can work hand in hand with the founders to acquire new leads and customers while constantly reducing the customer acquisition cost. This role requires expertise in multiple aspects of marketing including Facebook advertising (main acquisition channel), paid search, content marketing and email marketing. The ideal candidate is a self motivated leader that can lead our marketing team as we grow.

You will be working for our client BeeStripe and will manage the technical development of LifeDNA.

About BeeStripe LLC:
 
BeeStripe LLC is a quickly growing Honolulu, Hawaii (U.S.A.) based maker and marketer of software and web-based products with a team in Ortigas Center, of Metro Manila, Philippines. We are a fun-loving team dedicated to creating products that help to improve and simplify people's digital lives.
 
BeeStripe is expanding their business wherein they also invested in medical field which is the LifeDNA.
 
Learn more about BeeStripe here: https://www.beestripe.com
 
LifeDNA inspires people to unlock the power of their DNA so they can live healthier, more fulfilling lives.
 
LifeDNA offers a personalized regimen of dietary supplements and natural skin care uniquely designed from your DNA and daily life activities. Supplements and skincare are just the beginning as we plan to go into fitness, nutrition, etc. The possibilities are endless!

Learn more about LifeDNA here: https://www.lifedna.com

Job Details

Job Location

Pasig City, Metro Manila

Employment Type

Full-Time

Job Category

Sales & Marketing

Work Schedule

Day Shift

Position Level

Professional

ZigZag Media
Company Size
501-1000 Employees
Industry
BPO

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