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Digital Content Writer

ZigZag Careers

Pasig City, Metro Manila

Posted over a month ago


Educational Attainment

College Graduate

Min. Work Experience

3 years

  • At least 3 yrs experience in writing copy for websites
  • A passionate copywriter, with excellent English language skills, both speaking and writing
  • A quick thinker, with experience in conducting industry research online
  • At least 1yr Experience in writing copy for e-commerce websites
  • Experience and a strong understanding of online marketing is highly desirable
  • Experience in managing a small team
  • Excellent organisational skills and capable of running multiple copywriting projects simultaneously

Job Description

The Digital Content Writer is responsible for all site content, this includes the product itself. They will be part of the Marketing Team and work closely with external agencies and partners to ensure the website projects they’re working on gets coded and executed to perfection. Creating a product requires research and understanding of specific industries that sell the same product – we want to deliver the exact same product and service as any business within the respective industry. First step to creating a product:
  • Request a domain name and mind map possible products that can be associated with the name.
  • Googling related products and industries will provide more insight into page content/ structure.
  • Select a product or industry that is already well established.
  • Decide on product structure; if it is a service, if it needs to be broken down. ExampIe: A dance school will provide dance classes as a service, classes can be broken down into age groups to avoid mixing and matching young and old students.
  • Create unique content based on the core product. A conceivable product that is relevant to the acquired domain: Example: A “” domain will use a product relating to “physiotherapy studio located in Sydney”, or “sports massages in Sydney” – the product should remain consistent throughout the site and be kept simple. Sometimes an obscure domain name may be provided – these may include names such as: “” or “” – while these types of domain names may not be desirable or easy to work with, these can still be broken down to deliver products or services. Creating products as simple as possible are key to creating, easy web layouts and website design.

Job Details

Job Category

Computer & IT

Position Level


Employment Type


Work Schedule

Day Shift

About ZigZag Careers

ZigZag started over 7 years ago as a back-office support in Manila for our Advertising Agency in Brisbane. We started with web developers, graphic designers, data miners and customer care support. ZigZag has created a fully serviced office for businesses who are ready to grow offshore. There isn’t just one fit for all businesses, so we offer A-Z of offshoring to best suit your business. We have 40+ Offshoring clients with over 320 staff supporting businesses in Australia, New Zealand, USA, UK, Singapore, China, Hawaii and Japan. We are focused on providing value to our clients by offering quality staff who are English proficient professionals with specialised skills.